Nov 2017
https://www.youtube.com/watch?v=5Lirrvr5SMc
by London Wilde
When our PR guru Chip Ruggieri told us we needed a lyric video for our new single asap, Dave told me we should hire someone to make it. Not because he didn't think I would do a good job, but because he wanted to take some of the stress off of my already crazy schedule. I thought about it for about two seconds, and said, "NO", I think I got this!
I downloaded a lyric video template in after effects format, and spent 7 hellish days trying to make it work. It was technically cumbersome, took forever to render, and was actually rather boring anyway, as it was just the text mostly.
I was running out of time. I decided to do what I know best; Tell a story with images, and use special effects in Adobe Premiere instead. I scraped the first project, and started over. The video took me about 2 weeks to make, holed up in my office, eventually for 16 hour days. I missed my initial deadline by a week, but I think it was worth it!
The video imagery tells the story of child abuse, and how music became a fortress and a shield against external pain; How escaping to a world of imagination held the promise that one day the child will grow up, and no longer be under the control of the abuser. It's about discovering your own personal power through music.
I like to layer a lot of images together, and the video has a dreamy stylistic vibe. I especially like Dave's lead solo visuals. I grabbed him and said, "HEY, I need you to play that solo real quick, while I record you". Filming that part took about 15 minutes, including the 10 minutes it took Dave to remember how to play it!
I hope everyone enjoys the video, it's not perfect, but the music is great!
11/15/2017 London Wilde
